Evaluation and Analysis of Music Video - Unit 36
My music video has new wave techniques (long takes, jump cuts and improvised life with non actors in background), evidenced of applied genre codes and conventions as well as reference to my biggest influence blur through their Modern Life is Rubbish and there being various imagery of rubbish.
My music video has a pacing problem in various parts of the production the shots were too long and there should have been tighter cuts in its edit. The tighter cutting would make the piece flow more and give a consistency to the piece, with the faster pace we would avoid some of the tension that builds with my longer edits. The finished product feels basic, it could be improved by building on the good use of camera angles and adding in some depth with more substance. Substance that would work well to improve the piece would be more codes and conventions of Brit-pop music such as in Parklife by Blur we have many interesting moments from the window salesman at the start knocking on the door to cuts to over acting and over edited actors shaking their head. Editing in the final piece was lacking in this furthering of experimental or jovial editing in another example from Blur's Country House the speeding up of the point of view having Matt Lucas' hand chasing ladies like Benny Hill. This could be said it was attempted by the edited spinning of the bin but it didn't work because of the out of the blue element of it and that the original footage was incorrectly framed to be scaled and spinned. My recommendations for improvement would be to experiment more with a variety of footage, perhaps not on a major project or include it if it doesn't fit but for the style of Brit-pop it would have and may have improved the music video. There was very little intertextuality and what there was, in terms of bins and rubbish being linked to a Blur work and the first roadworks appearance is reference to The Verve, was not that clear and would only be addressed through similar deconstruction I did to the genres music video examples. I would revisit British works gone by and pay homage in shot form or in the miss-en-scene to make clearer intertextuality rather than going on vague inferences, examples of this would be Blur's Country House with the Benny Hill and the Bohemian Rhapsody shot by Queen.
My preproduction skills for this unit was lists and a story board. They both helped and for my production it was with that where I could run with the rest of it, the research was there in my head and I had my actress on board and equipment hired out. I understood though from seeing others work and trying different approaches to preproduction that a combination of all of them are needed for a coherent planning process. I had relative ease with production bar getting started with a insufficient memory card so I would improve that process by checking all my equipment not just in general but a test on what I want to use the equipment on.
The music video starts with audio from my footage taken played at a lower volume my production on the sound was taking the ambient sound on the in built camera. This worked for this but the quality is not brilliant to improve this I would take a Zoom mic in future to gather clearer ambient noise making sure that I had a dead cat to block out wind of course. I used a shot of a street with my actress in the distance at the start of the music video, this was a mistake as the first few shots are the start of my narrative of a morning in Britain where then we cut to inside the characters house, the feeling of morning is shown by going from a dim blue to a grey sky. I thought this would not be noticeable during editing as she was so far away it would appear as someone else but by editing on a half sized screen compared to the video dimensions I recorded and exported in it is clearly noticeable. I would improve this in future by taking more ambient footage for these establishing shots and also for cutaways. The additions of extra ambient footage would offer more clips to edit and could nicely break up a sequence that may have a wildly different take or in transition.
The track kicks in and I immediately cut to the kettle in my indoor shots. These shots are long and I didn't have multiple angles whilst I did have multiple takes this helped in getting a better shot but it meant that I had no complementing shot to cut too leaving me with the choice of holding on that shot or cutting to something new earlier. My productions skills did not shine through in this respect and my recommendations would be to alway grab at least two clearly defined angles.
When leaving the house I have shown some good production skills in my editing creating a temporal overlap with my actresses hair flick and also accomplishing a good match on action shot when closing the door. I achieved the temporal overlap by taking the same part of the movement in three takes and cutting so we see the flip three times, whilst I didn't have multiple angles. My improvement would then be to include more angles which I tried to remedy by zooming closer each time achieved throughout editing on the second clip whilst the third was already focused in more so it was finding the balance with the second. I have discussed the match on action in a different post.
Leaving the house we get the the second and main part of my production whilst this part takes approximately two thirds of the piece it makes it feel as if there should be a third part or that the time allocated to each parts should have been different. In my production I followed in editing as I felt and how the narrative would flow, so from being inside the house we leave outside to the streets and then it gets dark, in regards to the music. I did well in the production by having various elements happen in time with the music such as first showing the roadworks when the first break happens and in adding jump cuts to the longer takes that would happen in time with the music. I would improve this by allocating my space better within the track, have enough footage to fill in the changes and then to tie it together with a stronger destination. This would allow the audience the most enjoyment and information packaged with the visuals and music.
Product
Production skills
My music video has a pacing problem in various parts of the production the shots were too long and there should have been tighter cuts in its edit. The tighter cutting would make the piece flow more and give a consistency to the piece, with the faster pace we would avoid some of the tension that builds with my longer edits. The finished product feels basic, it could be improved by building on the good use of camera angles and adding in some depth with more substance. Substance that would work well to improve the piece would be more codes and conventions of Brit-pop music such as in Parklife by Blur we have many interesting moments from the window salesman at the start knocking on the door to cuts to over acting and over edited actors shaking their head. Editing in the final piece was lacking in this furthering of experimental or jovial editing in another example from Blur's Country House the speeding up of the point of view having Matt Lucas' hand chasing ladies like Benny Hill. This could be said it was attempted by the edited spinning of the bin but it didn't work because of the out of the blue element of it and that the original footage was incorrectly framed to be scaled and spinned. My recommendations for improvement would be to experiment more with a variety of footage, perhaps not on a major project or include it if it doesn't fit but for the style of Brit-pop it would have and may have improved the music video. There was very little intertextuality and what there was, in terms of bins and rubbish being linked to a Blur work and the first roadworks appearance is reference to The Verve, was not that clear and would only be addressed through similar deconstruction I did to the genres music video examples. I would revisit British works gone by and pay homage in shot form or in the miss-en-scene to make clearer intertextuality rather than going on vague inferences, examples of this would be Blur's Country House with the Benny Hill and the Bohemian Rhapsody shot by Queen.
My preproduction skills for this unit was lists and a story board. They both helped and for my production it was with that where I could run with the rest of it, the research was there in my head and I had my actress on board and equipment hired out. I understood though from seeing others work and trying different approaches to preproduction that a combination of all of them are needed for a coherent planning process. I had relative ease with production bar getting started with a insufficient memory card so I would improve that process by checking all my equipment not just in general but a test on what I want to use the equipment on.
The music video starts with audio from my footage taken played at a lower volume my production on the sound was taking the ambient sound on the in built camera. This worked for this but the quality is not brilliant to improve this I would take a Zoom mic in future to gather clearer ambient noise making sure that I had a dead cat to block out wind of course. I used a shot of a street with my actress in the distance at the start of the music video, this was a mistake as the first few shots are the start of my narrative of a morning in Britain where then we cut to inside the characters house, the feeling of morning is shown by going from a dim blue to a grey sky. I thought this would not be noticeable during editing as she was so far away it would appear as someone else but by editing on a half sized screen compared to the video dimensions I recorded and exported in it is clearly noticeable. I would improve this in future by taking more ambient footage for these establishing shots and also for cutaways. The additions of extra ambient footage would offer more clips to edit and could nicely break up a sequence that may have a wildly different take or in transition.
The track kicks in and I immediately cut to the kettle in my indoor shots. These shots are long and I didn't have multiple angles whilst I did have multiple takes this helped in getting a better shot but it meant that I had no complementing shot to cut too leaving me with the choice of holding on that shot or cutting to something new earlier. My productions skills did not shine through in this respect and my recommendations would be to alway grab at least two clearly defined angles.
When leaving the house I have shown some good production skills in my editing creating a temporal overlap with my actresses hair flick and also accomplishing a good match on action shot when closing the door. I achieved the temporal overlap by taking the same part of the movement in three takes and cutting so we see the flip three times, whilst I didn't have multiple angles. My improvement would then be to include more angles which I tried to remedy by zooming closer each time achieved throughout editing on the second clip whilst the third was already focused in more so it was finding the balance with the second. I have discussed the match on action in a different post.
Leaving the house we get the the second and main part of my production whilst this part takes approximately two thirds of the piece it makes it feel as if there should be a third part or that the time allocated to each parts should have been different. In my production I followed in editing as I felt and how the narrative would flow, so from being inside the house we leave outside to the streets and then it gets dark, in regards to the music. I did well in the production by having various elements happen in time with the music such as first showing the roadworks when the first break happens and in adding jump cuts to the longer takes that would happen in time with the music. I would improve this by allocating my space better within the track, have enough footage to fill in the changes and then to tie it together with a stronger destination. This would allow the audience the most enjoyment and information packaged with the visuals and music.
Product
Production skills
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